Indiana Kids Gain Abilities In Racing And Life

“It wasn’t just having kids drive a go-cart,” Reid explained. “It was using the go-cart as a tool to teach three things. One, life skills; two, the application of STEAM (science, technology, engineering, applied arts and math) and STEM (science, technology, engineering and math); and three, exposure to motor sports careers.”

e.l.f. Champions Women at the Indy 500

As the iconic Indianapolis 500 race revs up over Memorial Day weekend, e.l.f. Cosmetics is hitting the track with an immersive activation that champions women race car drivers and history makers.

Jessica Hawkins on forging her own path and finding the next female F1 driver

Jessica Hawkins treads her own path, whether that’s on the track, heading the Aston Martin Aramco F1 Academy programme, or championing diversity and inclusion as our Driver Ambassador. No stranger to breaking convention, her journey has taken multiple twists and turns but by following her ambition she’s inspired – and continues to inspire – young women to pursue a career in the sport.

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